The Payless shoes prank duped influencers with a fake luxury store.
Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi'
Payless Boosts Value Of Products With Brilliant 'Palessi' Stunt
Payless's "Palessi" Demonstrates the Power of Brand Positioning
Payless pranks customers, debuting luxury 'Palessi'
Palessi by Payless
Payless experiment shows people will pay more for brand name
Payless gets influencers to pay hundreds for their footwear in fake luxury store gag
Brand - Palessi Influencer stitch up - The Media Store
Palessi Câmpulung
Payless' Upscale 'Palessi' Stunt And The Power Of Branding
Payless, a low-cost shoe retailer, opened a fake luxury shoe store called " Palessi" and filled it with the brand's inexpensive footwear. ... | Instagram
How Payless Successfully Sold its Shoes at a 1,800 Percent Markup
The PALESSI Prank: How Payless Shoes Made $20 Shoes 1800% More Expensive
Palessi - Etsy Denmark
Payless shoes once set up a fake luxury shoe store called Palessi to see if people would pay luxury prices for discount shoes
Psychological Pricing – Payless Becomes “Palessi” | Kerin & Hartley Marketing
CAN CNN @ @CNN Payless opened a fake pop-up store called "Palessi" in a LA and
Payless Pranked LA Fashion Influencers With $640 Shoes | LAist
Payless prank: Social media influencers thought they were buying Palessi - The Washington Post
Payless Sold $600 Sneakers in a Fake Luxury Shop 'Palessi'— Here's Why | Observer
derek guy on X: "In 2018, the discount shoe retailer Payless bet that most people couldn't. They pulled off an elaborate prank, where they started a luxury shoe brand called Palessi (designed
Payless Opened Fake Luxury Shoe Store 'Palessi' to Prank Influencers
Fake Luxury Shoe Store Prank proves Luxury is just Perception - Payless
Palessi Adweek 2024 | epicamlv.com
How Payless — disguised as a pop-up called Palessi — duped the L.A. fashion crowd - MarketWatch
Palessi Câmpulung
Payless marked up discount shoes to $600 at luxury event 'Palessi'
